Terms of Service

Last Updated: May 19, 2026

Article 1 (Purpose and Operator of Service) These Terms of Service govern the conditions, rights, and obligations of using 'runiel', a content planning and analysis tool operated by the corporation 'DNAI' (hereinafter the "Company"). The Company provides a technical workspace enabling users to effectively analyze and plan content.

Article 2 (User's Rights and Content Liability)

  1. Users are solely responsible for ensuring compliance with copyrights, portrait rights (right of publicity), and all other intellectual property rights for any images, videos, text, or other content they directly capture or upload within the service.
  2. Users agree to fully indemnify and hold the Company harmless from and against any global legal claims, disputes, or damages arising from the uploading of data that infringes upon the rights of third parties.

Article 3 (Data Utilization and AI Analysis)

  1. To provide users with valuable insights and trend reports, the Company may access and utilize the content stored by users, as well as de-identified (anonymized) usage data, for AI analysis and the overall improvement of the service.
  2. The Company collects and stores conversation data from AI-assisted planning sessions, including messages, personal episodes shared by users, and AI-generated profiles ("AI Memos"), to provide personalized content planning services and improve overall service quality.
  3. User conversation data may be reviewed by the Company's team for the purpose of service improvement, quality assurance, and debugging. Such reviews are conducted under strict confidentiality obligations.
  4. The Company uses third-party AI services (including but not limited to Google Gemini and OpenAI) to process user data for content analysis, script generation, and image creation. By using the service, users consent to their data being processed by these third-party AI providers in accordance with their respective privacy policies.

Article 3-2 (Instagram Integration and Meta Platform Compliance)

  1. The Service integrates with Instagram through Meta's official Instagram API, and the Company operates in compliance with the Meta Platform Terms and Meta's Developer Policies.
  2. When a user connects their own Instagram Business or Creator account, the Company accesses that account's profile, content, and performance data solely to provide AI-powered analysis to the account owner. The Company does not use this data for advertising and does not transfer it to any third party except the processors disclosed in the Privacy Policy.
  3. The AI-generated Instagram persona (brand concept, target audience, tone and manner) can be edited by the user directly within the persona card. The persona and all other Instagram data are deleted when the user disconnects the Instagram account, removes the Service from their Instagram settings, or deletes their runiel account.
  4. Connection, revocation, and re-authentication of Instagram access are governed by Meta's Instagram Platform protocols. The user is responsible for ensuring their Instagram account meets Meta's eligibility requirements (a Business or Creator account).

Article 4 (Intellectual Property and Content Ownership)

  1. Analysis Results: All analysis outputs generated by the Service (including but not limited to hook analysis, mechanism analysis, timeline analysis, directing analysis, layer analysis, and mutation guides) are the intellectual property of the Company. Users are granted a non-exclusive, non-transferable license to view and reference such analysis results solely for their own content planning purposes. Users may not reproduce, redistribute, resell, or publicly display analysis results without the Company's prior written consent. The Company may freely use, display, and incorporate analysis results for service improvement, marketing, research, benchmarking, and any other business purposes.
  2. AI-Generated Planning Content: Scripts, storyboards, and images generated by AI during planning sessions are provided for the user's personal and commercial use under a non-exclusive license. However, the Company does not guarantee copyright protection for AI-generated content, as such protection may vary by jurisdiction. The Company retains the right to use anonymized and aggregated data derived from AI-generated outputs for service improvement purposes.
  3. User-Provided Content: Episodes, personal stories, and other content voluntarily provided by users remain the property of the users. The Company may use such content only as described in the Privacy Policy.

Article 4-2 (Script Extraction and Translation Terms of Use)

  1. The Service provides script (transcript) extraction and translation into the user's selected language to assist users in learning from and analyzing content. Users may only use the original scripts and translations provided through this feature for personal learning and analysis purposes.
  2. Users agree not to share, distribute, or redistribute the extracted original scripts and translations externally. All liability for copyright infringement and legal disputes arising from violation of this provision rests entirely with the user.
  3. The Company does not guarantee the accuracy or completeness of script extraction and translation. Translated outputs are AI-generated reference materials only.

Article 5 (Reference Content and Copyright Responsibility)

  1. The Service recommends existing third-party videos ("Reference Videos") as structural templates for content planning. These Reference Videos are the intellectual property of their original creators.
  2. The Service generates substituted scripts and storyboards by replacing elements of the Reference Video's structure with the user's own stories and episodes. This substitution is designed to create original derivative works.
  3. Users are solely responsible for ensuring that their final produced content is sufficiently original and does not infringe upon the copyright of any Reference Video or other third-party content. If a user produces content that too closely replicates the original Reference Video — in visual composition, script structure, editing style, or any other protectable element — and a copyright dispute arises, all legal liability rests entirely with the user.
  4. The Company provides Reference Videos and structural analysis for creative inspiration purposes only and does not guarantee that any content produced using the Service will be free from copyright claims.
  5. Users agree to fully indemnify and hold the Company harmless from and against any claims, damages, or legal proceedings arising from copyright infringement related to content they produce using the Service.

Article 6 (Automated Profiling Consent)

  1. By using the AI-assisted planning feature, users consent to the automated collection and organization of their preferences, experiences, and creative constraints into an AI-generated profile ("AI Memo").
  2. Users may view, correct, or delete their AI-generated profile at any time through the service interface or by communicating corrections to the AI during conversations.
  3. The AI-generated profile is used solely to improve the personalization of content recommendations and script generation within the service.

Article 7 (Payments and Subscriptions)

  1. When using runiel's paid plans, your payment information is processed securely through third-party payment processors. Your direct payment details are not stored on our servers.
  2. Matters concerning the automatic renewal, change notifications, and cancellation of subscriptions are governed by Articles 7-2 through 7-5. The terms and conditions of the respective third-party payment processor may additionally apply only to technical or procedural matters arising in the payment processing itself (e.g., card authorization failure, payment method errors).

Article 7-2 (Provision and Renewal of Subscription and Tokens)

  1. runiel's paid subscription operates on a billing cycle selected by the user (e.g., one month), and a set amount of tokens is provided to the user for each billing cycle.
  2. Tokens provided for a given billing cycle may only be used within that billing cycle. Any tokens not used by the end of the billing cycle do not roll over or accumulate into the next cycle and will expire. The user acknowledges and agrees to this at the time of subscribing.
  3. The Company has no obligation to provide any refund or other compensation for expired unused tokens.

Article 7-3 (Changes to Token Policy and Fees)

  1. The Company may change the subscription fee, the amount of tokens provided per billing cycle, the token consumption per feature, and token-related policies, due to changes in the service cost environment (including third-party AI API costs and infrastructure costs), feature or performance improvements, or policy reasons.
  2. The amount of tokens consumed to process the same or a similar request may change due to service feature improvements, AI model changes, or similar reasons.
  3. Where the Company makes a change that is disadvantageous to the user, the Company will notify the user of the content and effective date of the change at least 30 days before the effective date, through clear means such as an in-service notice and email registered by the user.
  4. Changes under paragraph 1 apply from the billing cycle that begins on or after the effective date of the change, and do not affect any billing cycle that has already begun before the effective date, nor the fee and token conditions applied to that cycle.
  5. If the user does not agree to the change, the user may cancel the subscription before the billing cycle in which the effective date falls is renewed, in which case the changed terms will not apply to the user.
  6. If the user renews or maintains the subscription on or after the effective date of the change, the user is deemed to have agreed to the changed policy.
  7. This Article does not apply to measures such as account suspension or data deletion for violations of these Terms under Article 8.

Article 7-4 (Automatic Renewal of Subscription and Consent)

  1. Unless the user cancels, the paid subscription automatically renews on the same terms at the end of each billing cycle, and the renewal fee is automatically charged to the payment method registered by the user.
  2. Before the user confirms payment information, the Company will disclose the following clearly and conspicuously, and the paid subscription will begin only after the user provides express, affirmative consent (such as a separate consent indication for the automatic renewal terms):
    1. that the subscription renews automatically;
    2. the renewal frequency and the amount (or range of amounts) charged upon renewal;
    3. how to cancel and when cancellation is available;
    4. where a free or discounted promotion converts to a paid subscription, the timing of the conversion and the post-conversion fee.
  3. After payment is completed, the Company will again provide the subscription terms and cancellation method in paragraph 2 in a form the user can retain (such as email).
  4. The Company will periodically (at least once per year) provide users maintaining an automatically renewing subscription with a notice including the product/service name, the charge amount and frequency, and how to cancel, through a medium the user ordinarily uses.
  5. The Company will retain records of the user's consent to automatic renewal for the period required by applicable law.

Article 7-5 (Cancellation of Subscription)

  1. The user may cancel the subscription at any time, and the cancellation process must be at least as easy and simple as the method by which the user subscribed.
  2. Where the user subscribed online, the Company will provide, and make easy to find within the service, a means for the user to complete cancellation directly online without a separate interaction with a live agent or chatbot.
  3. The Company may display retention content such as discount or benefit offers during the cancellation process; in that case, the Company will clearly display, on the same screen, a link or button by which the user can immediately complete cancellation.
  4. Cancellation takes effect at the end of the current billing cycle in which the cancellation request falls, and the user may continue to use the service until that billing cycle ends. No further fees will be charged after the billing cycle ends.
  5. Under paragraph 4, the fee for the current billing cycle already paid is not prorated or refunded even if the user has not used all tokens within that cycle, and unused tokens expire at the end of the billing cycle under Article 7-2.
  6. The Company will notify the user, in a retainable form through email or similar means registered by the user, of the receipt of the cancellation and the date on which service use will end.

Article 8 (Account Suspension and Service Termination) The Company reserves the right to suspend your account or delete your data without prior notice if you clearly violate these Terms of Service or any applicable laws.

Article 9 (Ambassador and Partner Program)

  1. (Transparency and Disclosure Obligation) Ambassadors must clearly disclose in all promotional content (videos, blogs, social media posts, etc.) that they may receive financial compensation (commissions) from the Company, in accordance with applicable laws and regulations (including Korea Fair Trade Commission guidelines and U.S. FTC guidelines). All legal and financial liability arising from failure to disclose shall rest solely with the Ambassador.
  2. (Keyword Advertising and Impersonation Prohibition) Ambassadors may not run paid search advertisements using runiel's trademarks, logos, or similar keywords on search engines. All forms of promotion that impersonate or create confusion with official Company channels are strictly prohibited.
  3. (Abuse and Spam Prohibition) Ambassadors may not generate revenue through fraudulent means, including spam emails, unauthorized posting on others' content, false advertising, or self-referral through their own accounts.
  4. (Revenue Verification and Sanctions) The Company may verify that revenue was generated through legitimate marketing activities before processing payments. If the Company reasonably suspects abuse or violation of these Terms, it may withhold, forfeit, or cancel revenue payments and permanently revoke Ambassador status without prior notice.
  5. (Tax and Independent Contractor Status) Ambassadors are independent contractors, and all tax reporting and payment obligations for earned revenue rest solely with the Ambassador.

Article 10 (Governing Law and Language) The interpretation of these Terms and the resolution of any disputes shall be governed by the laws of the Republic of Korea. In the event of any conflict or inconsistency between translated versions of these Terms, the original Korean version shall always prevail.

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